The Race Your Heart Out event was an innovative, award-winning connected experience game. Acura used Periscope to allow users to accelerate their favorite slot car by tapping on their mobile screens. It blended the latest technology with holiday tradition. This campaign was so effective that it won a Cannes Silver Lion later that year. My part in this was to build, by hand, every building, bridge and fence out of paper and to finesse the overall look and feel of the set.
Category: Set Design